graphic design

full stack dev

erply interface

Maarahvapood (e-store) sells everything you need to grow plants. Everyone interested in gardening will also find necessary accessories and ingredients for their own preparation. They have 9 stores all over Estonia and the entire selection can be ordered from the e-store.

Shopping route

We payed great attention to detail to mobile users who came to the store from ads or already knew what they were after for. We added free shipping notifications and convenient and clear shopping cart solution.

Bonus points

We added a bonus points system to the page and interfaced them with the Erply bonus points module. This allows users to collect and use points when shopping both in the e-store and physical stores.


We organized the content texts of the products sent by the customer (2500 products) and added blog to the page. As a result the site receives 45% organic traffic through the Google search engine. During the year, we did Facebook campaign and content posts for the most popular products which through 15,000 new users reached the site.

In addition, we started collecting abandoned shopping carts, which means that we sent registered users an e-mail notification of the contents of the shopping cart. The addition of this module increased monthly turnover by 10%. Currently purchases from abandoned shopping baskets are made with a 45% probability.

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