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Navin's mission was to create a user-friendly and fast e-shop that would offer customers a positive shopping experience so that Baltbaby would become their preferred supplier of children's goods.





When creating the e-shop, we focused on making the page as clean and minimalist as possible, we used light and pastel colors to bring customers' focus to the products. It was very important that the page was fast and that the customer journey was clear and unambiguous. The page is scalable on different devices, very fast also on mobile, and pleasant for search engines.





When creating the e-shop, we focused on making the page as clean and minimalist as possible, we used light and pastel colors to bring customers' focus to the products. It was very important that the page was fast and that the customer journey was clear. The page is scalable on different devices, and fast also on mobile. A CVI and brand book were created for Baltbaby, where the style and general impression were established. The whole essence of the brand is minimalistic, modern, and clean.




When creating the design, we were guided by the fact that the visitor would have a professional and reliable impression of the company. In the customer journey, we focused on making the purchase quick and convenient.

To ensure the website's speed and ease of use, we used Next.js to develop the website. In order to obtain the maximum capacity of the website and ensure future scalability, the e-shop backend is built on Magento.

We performed an SEO audit on the page, determined the top search terms, and optimized the website's content texts and technical code to meet them. We consulted the client for future content creation.


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Purpose and visuals

Visual identity

UX/UI disain

Development

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Online store for baby and child goods in Baltics

Navini ülesandeks oli luua kasutajasõbralik ja kiire e-pood mis pakuks klientidele positiivset ostukogemust, nii, et Baltbaby muutuks nende eelistatuimaks lastekaupade pakkujaks. 





E-poes loomisel keskendusime, et leht oleks võimalikult puhas, minimalistlik, kasutasime heledaid ja pastelseid toone, et tuua klientide fookust toodetele. Väga oluline oli, et leht oleks kiire ja klienditeekond selge ja üheselt mõistetav. Leht on skaleeruv erinevatel seadmetel, väga kiire ka mobiilis ja meeldiv otsingumootoritele. 





E-poes loomisel keskendusime, et leht oleks võimalikult puhas, minimalistlik, kasutasime heledaid ja pastelseid toone, et tuua klientide fookust toodetele. Väga oluline oli, et leht oleks kiire ja klienditeekond selge ja üheselt mõistetav. Leht on skaleeruv erinevatel seadmetel, väga kiire ka mobiilis ja meeldiv otsingumootoritele. Baltbabyle loodi CVI ja brandbook kus pandi paika stiil ja üldmulje.  Kogu brändi olemus on minimalistlik, moderne ja puhas.




Disaini loomisel lähtusime sellest, et külastajale jääks ettevõttest professionaalne ja usaldusväärne mulje. Klienditeekonnas keskendusime sellele, et ostu sooritamine toimuks kiirelt ja mugavalt. 

Et tagada veebilehe kiirus ja sujuvus kasutasime lehe arendamiseks Next.js. Veebilehe maksimaalse võimekuse saamiseks ja edaspidise skaleeruvuse tagamiseks toodete hulga näol on e-poe back end ehitatud Magento peale. 

SEO et leht tuleks hästi välja Google otsingumootoritest tegime lehele seo auditi, määrasime top otsingusõnad ja optimeerisime veebilehe sisutekstid ja tehnilise koodi neile vastaks. Konulteerisime klienti edaspidiseks sisuloomeks. 


Eesmärk ja visuaal

Visuaalne identiteet

 Arendus

 Baltikumi suurim beebi- ja lastekaupade veebipood

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Our aim was to create a website that introduces the company's background, technologies and services. It was important to follow a uniform and consistent design style that would support the company's scalability and create credibility.

The website design is based on the CVI created for the international Nordic Label group. When creating the UX journey and design, we based it on the fact that the page would be associated with the parent company for the visitor, but still retain its own distinctiveness.

It was important to show the visitors the various industries in which they operate. For this purpose, icons were created on the page, which matches the general style of the page, but at the same time enliven the page. It was also important to show different printing options and the appearance of the created labels. We photographed various products in order to create a uniform and comprehensive visual for the page.

The page was built on WordPress CMS. The goal was for the client to be able to change all the text on the website and manage it in the future. In addition, light animations have been added to the website in order to make the page a little more lively.

See more:

http://dataprint.ee/


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Website design

Development 

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Estonia's leading label manufacturer

Ülesandeks oli luua veebileht millel tutvustatakse ettevõtte tausta, kasutatavaid tehnoloogiaid ja teenuseid. Oluline oli järgida ühtset ja läbivat kujundusstiili mis toetaks ettevõtte mastaapsust ja looks usaldusväärsust.

Veebilehe kujundus on loodud põhinedes CVI-le, mis on loodud rahvusvahelisele Nordic Label grupile. UX teekonna ja disaini loomisel lähtusime sellest, et külastaja jaoks oleks leht seostatav emafirmaga, ent tal siiski säiliks ka enda eripära.


Lehe puhul oli oluline näidata külastajale erinevaid tööstusharusid milles tegutsetakse. Selle tarbeks loodi lehele ikoonid, mis lähevad lehe üldise stiiliga kokku aga samas elavdavad lehte. Lehe puhul oli oluline näidata erinevaid trüki võimalusi ja loodud etikettide väljanägemist. Et luua lehele ühtne ja läbiv visuaal pildistasime üles erinevaid tooteid.

Leht sai loodud WordPressile. Eesmärk oli, et klient saaks ise veebilehel kogu teksti ise muuta ning edaspidi hallata. Lisaks on veebilehele lisatud kerged animatsioonid eesmärgiga muuta leht natukene elavamaks.

Vaata lähemalt:

[http://dataprint.ee/](http://dataprint.ee/)


Kujunduselemendid

Arendus

Eesti juhtiv etiketitootja  

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We created CVI and a brand book for Maitsvad Maitsed where we distinguished consulting, catering, and production with different tones. The whole essence of the brand is minimalistic, modern, and clean.
- When creating the UX/UI journey and design, we were guided by the fact that the visitor would have a professional and reliable impression of the company. In the customer journey, we focused on guiding the customer to contact or make an inquiry.

The design elements and icons of the page are derived from the logo and logo patterns developed for the brand. A packaging design was created for the products, which expresses the high quality of the products and the purity of the raw materials. The packaging design created became dark and minimalist in order to stand out from competing manufacturers.


The letter M and A in the logo of Maitsvad Maitsed is inspired by a fork and a food lid. The parts of the logo connected to each other form a chain that expresses the team's unity and strong cooperation.

The task was to create a website that would introduce the Maitsvate Maitsed brand, company values and offered services. It was important to create a design style that distinguishes the services, a clear customer journey. The page is scalable on different devices and very friendly to search engines.

To ensure the speed and usability of the website, we used React to develop the page, so that it would be easy to manage the thread content management on top of WordPress. The purpose of the page was to direct the visitor to contact via the inquiry form. In addition, light animations have been added to the website in order to make the page more lively.

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Logo

Website

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Good tastes always have to be shared

Maitsvatele Maitsetele loodi CVI ja brandbook kus eristasime nõustamise, cateringi ja tootmise erinevate toonidega. Kogu brändi olemus on minimalistlik, moderne ja puhas.
- UX/UI teekonna ja disaini loomisel lähtusime sellest, et külastajale jääks ettevõttest professionaalne ja usaldusväärne mulje. Klienditeekonnas keskendusime sellele, et suunata klient ühendust võtma või päringut tegema.


Lehe kujunduselemendid ja ikoonid on tuletatud brändi jaoks välja töötatud logost ja logo mustritest. Toodetele sai loodud pakendidisain, mis väljendab toodete kõrget kvaliteeti ja tooraine puhtust. Loodud pakendidisain sai tume ja minimalistlik, et eristuda konkureerivatest tootjatest.



Maitsvate Maitsete logo M ja A täht on inspireeritud kahvlist ja toidukaanest. Omavahel ühendatud logo osad moodustavad keti mis väljendab meeskonna ühtsust ja tugevat koostöövõimet.

Ülesandeks oli luua veebileht mis tutvustaks Maitsvate Maitsete brändi, ettevõtte väärtuseid ja pakutavaid teenuseid. Oluline oli luua teenuseid eristav kujundusstiil, selge klienditeekond. Leht on skaleeruv erinevatel seadmetel ja vägagi meeldiv otsingumootoritele.

Et tagada veebilehe kiirus ja sujuvus kasutasime lehe arendamiseks Reacti , et seda oleks edaspidi lihtne hallata lõime sisuhalduse WordPressi peale. Lehe eesmärgiks oli suunata külastaja päringuvormi kaudu ühendust võtma. Lisaks on veebilehele lisatud kerged animatsioonid eesmärgiga muuta leht elavamaks.


Visuaalne identideet

Koduleht

Heade maitsetega on ikka nii, et neid tuleb jagada

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The whole essence of the brand is minimalistic, modern and clean. - When creating the UX/UI journey and design, we started from the fact that the design of the page would be minimalistic enough not to overshadow the products.

When designing the e-store, we used natural and rustic tones and messages that express the character and personality of the brand.
All icons on the homepage are hand-drawn.


The logo created for Marz Cramics expresses the fluidity of clay and the journey from a piece of clay to a tableware.

To ensure the speed of the e-shop both on desktop and mobile, maintaining the high quality of images and smooth movement between pages, Marz Ceramics has been developed on the React/Next framework. To ensure convenient management for the customer in the future, the base of the E-shop has been created on WordPress.

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Online store speed

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A carefully crafted pottery e-shop platform.

Kogu brändi olemus on minimalistlik, moderne ja puhas. - UX/UI teekonna ja disaini loomisel lähtusime sellest, et lehe kujundus oleks piisavalt minimalistlik, et mitte varjutada tooteid. 

E-poe disainimisel kasutasime naturaalseid ja maalähedasi toone ja sõnumeid mis väljendavad brändi iseloomu ja isikupära. 
Kõik kodulehel olevad ikoonid on käsitsi joonistatud. 


Marz Cramicsile  loodud logo väljendab savi voolujoonelisust ja teekonda savitükist lauanõuni.

Et tagada e-poe kiirus nii desktopis kui mobiilis, säilitades piltide kõrge kvaliteet ja lehtede vaheline sujuv liikumine  on Marz Ceramics arendatud  React/Next raamistikule. Et tagada kliendile mugav edaspidine haldus on E-poe põhi loodud Wordpressile. 

E-poe kiirus

Hoolikalt voolitud  käsitöö e-poe platvorm.

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We focused a lot on mobile users who come to the page through ads or already know what their purchase desire is. We added free shipping notifications along the entire journey and a convenient and clear solution for viewing the shopping cart.


We added a bonus points system to the page and interfaced them with the Erply bonus points module. In this way, users can collect and use points when making purchases both in the e-shop and in local stores.

It was important for the visual to be based on the target group and the field of the e-store, so we used earthy tones for the site. The website is dominated by light colors so that beautiful product images can stand out. Light green and brown are used as accent colors. All icons used on the site are hand-drawn.


We organized the content texts of the products sent by the customer (2500 products) and added a blog to the page. Thanks to this, the page receives 45% of organic traffic through the Google search engine. We ran Facebook campaigns and content posts for the most popular products throughout the year, through which 15,000 new users reached the page.



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The shopping journey

Visual

Results

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The joy of doing it yourself since 1989

Panustasime väga palju mobiili kasutajatele, kes läbi reklaamide lehele tulevad või juba teavad, mis nende ostusoov on. Lisasime kogu teekonnale teavitused tasuta transpordi kohta ja mugava ning selge ostukorvi vaatamise lahenduse.


Lisasime lehele boonuspunktide süsteemi ning liidestasime need Erply boonuspunktide mooduliga. Seeläbi saavad kasutajad koguda ning kasutada punkte nii e-poes kui ka kohalikes kauplustes oste sooritades.

Visuaali puhul oli oluline lähtuda e-poe sihtrühmast ja valdkonnast, seetõttu kasutasime e-poe puhul maalähedasi toone. Veebilehel domineerivad heledad toonid, et kaunid tootepildid saaksid esile tõusta. Aksentvärvidena on kasutatud hele rohelist ja pruuni. Kõik e-poes kasutatavad ikoonid on käsitsi joonistatud.


Korrastasime kliendi poolt saadetud toodete sisutekstid (2500 toodet) ja lisasime lehele blogi. Tänu sellele saab leht 45% ulatuses orgaanilist liiklust läbi Google otsingumootori. Tegime populaarsematele toodetele aasta jooksul läbivalt Facebooki kampaaniad ning sisupostitusi, läbi mille jõudis lehele 15 000 uut kasutajat. 



Ostuteekond

Visuaal

Tulemused

Isetegmise rõõm aastast 1989

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The purpose of the new website was to bring the quality of organic beef grown in Estonia and the possibilities for its use to the customer. The aim was to make it clear to the page visitor the properties of different muscles and their uses. The structure of the website had to support what Lihunik's business does: selling meat and wine, and organizing a restaurant and events.


Now, only meat from beef cattle raised on grassland reaches Tartu, Lihuniku Äri. The concept is a modern, modern butchery that focuses on the sale and preparation of high-quality meat. Various kinds of events and dinners are also held in Lihuniku Äri restaurant.

For the website, it was important to point out the special features and characteristics of different muscles and emphasize the high quality of the meat. Therefore, all products are photographed and cut out separately. We placed the muscles on a dark background and the whole design was based on the CVI created for Lihuniku Äri and the already established design style.

Lihuniku Äri's new website clearly shows the location and services of the restaurant as a map solution: butcher shop, restaurant and beverage shop. In addition, a separate environment has been created for recipes. The recipe ingredients, in turn, direct you to the butcher shop, where you can already make a request for a specific product. In addition, an events page was created, which displays all future events related to Lihuniku Äri.

Read more: https://lihunik.ee/


Websites

E-Commerce

Web Applications

Mobile Applications